Continuity: Individual elements that are arranged in a manner in which they could be connected by a smooth and continuous line are followed by the eye and perceived as a whole.Proximity: Individual elements of a visual stimulus that are close together are perceived as being related.The Gestalt theory principles refer to how human beings perceive visual stimuli. The Gestalt movement offered the study of psychology an additional approach to understanding people, their thoughts, feelings, and cognitive processes.For instance, psychologists such as Wilhelm Wundt attempted to study phenomenon in the smallest unit of analysis possible.Their perspective was in direct contrast to the structuralist orientation popular in psychology at the time. Gestalt theory was formulated by Max Wertheimer, Wolfgang Kohler, and Kurt Koffka.These principles are summarized with the well-known saying, “the whole is greater than the sum of its parts.”.They outline how complex images, which contain lots of individual elements, are interpreted in the mind as a whole image. ![]() There are several other principles that identify how perceptual processing occurs.The others are: proximity, continuity, connectedness, and closure. The law of similarity is one of five laws or principles in gestalt theory that identify how perceptual processing occurs.Television and digital media advertising often display information about product features in one color, and special offers and discounts in another.When designing a menu, different food options are in one color, while different beverage options are in a different color.This makes it easy for the players to identify who they can run into and who they can’t. While most players on a soccer team wear the same color jersey, the goalkeeper always wears a different color.This way, the locals can tell they are together and won’t try to hit on them. Some grandparents like to wear the same-colored shirts when traveling as tourists.Plus, that day’s date is encircled by a different color to make it distinct from the group. This calendar on a phone automatically makes the dates of the current week brighter than the rest of the numbers.Linemen are squares, running backs are triangles, receivers are ellipses, and the quarterback is a star. ![]()
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